| The place of the news release in generating publicity has shifted
in recent years. It remains a fundamental vehicle in dealing with
the media but it is no longer the best choice in every circumstance.
However, when they are appropriate it's more important than ever
that they are written properly, so in BMC's Writing News Releases,
you'll learn an excellent step-by-step approach to doing that.
And you'll learn why, when and how to issue a news release, but
also how to tell when a different approach would be a better idea,
what that approach should be, and how to do it. This workshop
really is about much more than writing.
|
