| Their content ranges from day-to-day media relations to dealing
with the media in times of crisis. Course timeframes range from
one to two-and-a-half days.
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Every course is highly interactive and customized to
match each participant's job responsibilities. |
|
Courses include both on and off camera interviews followed
by constructive criticism. |
|
While the content is serious, courses are also fun and
there's lots of laughter. |
Participants will learn:
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Insight into how the media works in and out of crises |
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How to prepare for an interview |
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3 keys to a successful interview |
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10 commandments (for dealing with the media) |
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How to handle the tough question |
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What to do and avoid doing when dealing with the media |
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What to do when the media gets it wrong |
But more than this, participants leave BMC courses with a new
confidence that allows them to see media encounters not as an
intrusion to be avoided, but as an opportunity to effectively
tell their story.
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