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Our approach begins with careful recruiting, to ensure we get
the proper mix of focus participants, based on specific criteria
to be representative of your target market (i.e. age, education
level, income, rural/urban, male/female, and anything specific
to the subject matter). Then we develop moderator's notes to ensure
all relevant areas are explored with the participants. The third
step is the expertise of the moderators, whose approach is designed
to ensure the best possible information is derived from the session.
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