| Beyond the facts, BMC's media analysis looks at the important
intangibles of news coverage — how your story or issue is
being interpreted and how your side (as well as the other) is
being accepted by the targeted audience. It tells you, in a concise
and precise way:
|
|
If your key messages are getting through
|
|
What is being emphasized, and what is being ignored
or misrepresented
|
|
What aspects of the story are attracting the most attention
|
|
How national media coverage differs from the local/regional
|
|
How others are responding to your story
|
|
How your story is being interpreted by the editorial
writers and commentators, and specifically which ones are
most sympathetic or critical
|
|
