Media

So you've subscribed to a media monitoring service, and now you have a mountain of clippings on your desk. What you need is media analysis to make sense of that mountain. What you need is BMC.

Beyond the facts, BMC's media analysis looks at the important intangibles of news coverage — how your story or issue is being interpreted and how your side (as well as the other) is being accepted by the targeted audience. It tells you, in a concise and precise way:

• If your key messages are getting through
• What is being emphasized, and what is being ignored or misrepresented
• What aspects of the story are attracting the most attention
• How national media coverage differs from the local/regional
• How others are responding to your story
• How your story is being interpreted by the editorial writers and commentators, and specifically which ones are most sympathetic or critical

BMC's expert media analysis cuts right to the chase, revealing exactly what you need to know to take better control of the public agenda, to ensure your messages are on target, timely and effective, and to make responsible decisions about how you can use the media to get those messages across.

And since every client has different needs, different issues, different degrees of immediacy and different requirements, BMC tailors its analysis to each client's situation, with reports as frequently and as detailed as they need to be.

BMC provides media analysis on a full range of issues, including some of the biggest ongoing stories in the Atlantic region. No matter how big or small your story is, BMC will show you how the media is telling it.