Communication Plans
Effective communications is crucial to your success. Leaving this important function to chance is kind of like going to Vegas and putting your mortgage on Red 17. It might work, but don't bet on it.
There is a better way. A methodical, focused approach to effective communications. Two aspects of this approach are a Communications Audit, and a Communications Plan. Often these work together as a two-step approach, but just as often, you may not need both. But to get where you want to go, you should have a plan.
Communications Audit
A Communications Audit is a systematic examination of the current state of your communications, both internally and externally.
- It looks at how your messages are developed, and how effectively they get to the people they are intended to reach.
- It identifies any bottlenecks or roadblocks that are in the way of the messages getting to their intended destination.
- It identifies what in your communication system is and isn't working well.
- Internally, it looks at both top down and bottom up communications. You'll find out, for example, to what extent people in the field are getting your messages, and whether you are getting theirs.
- It will tell you whether your communications efforts are cost-effective, or whether and where you are wasting money.
Once complete, you will have a comprehensive Communications Audit report that will tell you where you stand. This can be the basis from which can be developed a customized Communications Plan.
Comunications Plans
This is where you really take charge of your communications. Rather than any aspect of it being left to chance, you will have a blueprint designed to make the most of your communications efforts. The plan will include objectives, methods, timelines, and a system of evaluation to measure progress.
At BissettMatheson, we have extensive experience in developing communications plans, having done them for clients ranging from the forestry industry and professional associations to Crown corporations and the private sector, including small as well as large businesses.
Contact us today to talk about strategic communications for your company or organization.A Communications Plan really does make all the difference.